Why are Facts Not Enough to Change People’s Minds? How Does this Affect Science Communication? | SHE-ensya’s Corner Episode 25


Hello Science Fans!

Have you rolled your eyes at Viber messages from family that are obviously fakes news?

Have you ever gotten angry trying to explain scientific facts to others?

Have you ever felt confused as to why people would prefer to believe in inaccurate information over scientific discoveries?

Well, today’s post is dedicated to you!

In this video, we talk about one reason why facts do not change people’s minds. Based on existing theories in behavioral science, we look at social evolution and how it has shaped how we pick and choose our beliefs. It’s actually quite surprising how the survival of our ancestors is actually linked to this mental habit that might lead to our extinction,

And though some of the facts presented in this video may end up frustrating you, we also provide an alternative tactic we can take when trying to convince people to trust in science.

After all, science communication is not about forcing our scientific thoughts on others. It’s about welcoming more people in our tribe!

So, if you want to take a peek behind the curtain of the human psyche, please watch our video for today!

Thank you so much for dropping by!

If you have any comments, questions or suggestions, please don’t hesitate to contact me, your resident Filipina scientist, in the comments section below.

And remember, when in doubt, always use your (con)science!


One response to “Why are Facts Not Enough to Change People’s Minds? How Does this Affect Science Communication? | SHE-ensya’s Corner Episode 25”

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